BMW, Switzerland

BMW Switzerland commissioned photography for its dealer website rollout. We photographed more than 80 trading partners across Switzerland. Scheduling, logistics and on-site production managed entirely by Scanderbeg Sauer. At that scale, consistency across locations doesn’t happen by default. We built it into how we organised the work.

BMW’s brand guidelines are exact about light, colour temperature and tonality, and that is where a rollout of this size usually comes apart. For the BMW dealer photography, the lighting approach was fixed before the first shoot and repeated at every dealership, whatever the architecture, the weather or the daylight on site. Post-production followed the same specification.

We ran the same dealer rollout for MINI across the Swiss market.

Part of our Corporate & Portrait work.