MINI, Switzerland

MINI Switzerland commissioned photography for the rollout of new dealer websites across the Swiss market. We photographed more than 20 trading partners throughout Switzerland, coordinating schedules, logistics and on-site production at each location. The brief required a consistent visual approach across spaces that differed in size, layout and available light.

The cars reward careful control of reflections. One lighting scheme, adapted on site instead of reinvented, kept the MINI dealer photography consistent.

We ran the same dealer rollout for BMW across the Swiss market.

Part of our Corporate & Portrait work.